Automation
Turn a new message into the right next action.
Configure the rules around your team: who handles each enquiry, what changes its priority, which events need follow-up and when a person takes over. Keep the conversation and customer context attached to the work.
Assign work when the conversation arrives
Use the channel, inbox, team and conversation attributes to decide who should handle a new request. Set the assignment and status together so the recipient gets a working queue rather than another notification.
Enquiries to a sales number go to the sales team. Existing customer requests go to the service queue. A manager reviews the conversations that need a different owner.
Keep the next action visible
Use workflow events and rules to keep follow-up attached to the conversation. Labels, priorities, notifications and reminders help the team see what needs attention. A campaign reply returns to the working inbox so someone handles the customer’s question.
Use AI where the work needs interpretation
AI collects requirements, drafts replies and summarizes conversation context. Rules handle repeatable assignment and status decisions. A person receives the conversation when the customer requests help or the workflow reaches an exception. Configure the questions and knowledge around your real customer journey.
Connect automation to your own application
Use the integration API to resolve the contact, reuse the conversation and send through the selected inbox. Signed webhooks carry message events back to your application. Match events with your own customer record and keep accepted, delivered, read and failed states distinct.
Bring the conversations, teams and rules you work with. See how Bow Chat turns them into a clear daily workflow.
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